The video begins with a white screen framed with a colourful border in the Buddle colours. The Buddle logo appears at the top of the screen with ‘supported by Sport England’ beneath. A green leaf blows across the screen and the name of the video, ‘Spend better, waste less’, appears beneath in dark blue text.
Upbeat music starts and continues throughout the video. Subtitles appear at the bottom of the screen throughout, accompanying the voiceover.
The frame transitions with vertical Buddle colour stripes across the screen, revealing a sunny outdoor scene. A leisure centre is central to the scene, with recycling bins, benches and bicycle racks positioned outside. Two people are stood chatting at the entrance to the building. In front of the building, children are playing basketball on a multi-use games area. To the left, two children with water bottles are standing next to overflowing rubbish bins. To the right, two people are doing yoga. Two cyclists appear from the right-hand side and cycle in front of the building.
Behind the building, two people are on a hilly walking trail and on the right-hand side, two people are playing volleyball in the background.
A flower bed is seen at the bottom left of the frame.
The voiceover, Chris Boardman’s voice, begins: “Delivering sport and physical activity requires a wide range of different resources. From clothing and equipment to facilities, food and drink.”
The frame zooms in to the front of the building where the cyclists travel from the right and exit the screen on the left. A woman stands next to a bucket of baseball bats and a pile of team bibs, next to this there’s a crate of basketballs, a child throws another ball into the crate. In time with the audio a man walks out of the leisure facility and down the front steps before the frame moves to show the children next to the bins throwing their water bottles on the floor before running away.
The voiceover continues: “For decades our economy’s been built on us taking finite raw materials out of the earth, making things from them, using them briefly and then throwing them away.”
The frame transitions with a Buddle branded colour swipe to display a white screen. A red circle appears, within it an orange container labelled ‘Oil’ and pile of black rock with the text ‘Graphite’ on it appears. An arrow emerges from this first red circle to a second red circle which appears to the right. This circle shows a crate of plastic water bottles. An arrow then points to another red circle on the right containing a boy drinking from a water bottle. A final arrow then points to the last red circle containing rubbish bins and bin bags. The boy throws the water bottle into the final circle as he is done with it.
The voiceover continues: “This is the linear economy. It’s damaging the planet, contributing to climate change and it’s unsustainable.”
The phrase ‘Linear economy’ appears in blue writing at the top the screen in time with the audio above.
The images within the red circles then disappear and are replaced with the words ‘Take’, ‘Make’, ‘Use’, and ‘Waste’.
The voiceover continues: “The waste it produces often ends up as landfill and takes years to decompose whilst releasing harmful chemicals and gases that contaminate the soil and water we and wildlife depend on. So, we need to change. And fast.”
The text disappears from the circles and the background transitions to show a landfill site. The red circles, still in position on screen, scrunch up and drop into the waste pile positioned in the middle of the frame. A signpost with directions to ‘Landfill’ and ‘Recycling’ is on the right-hand side of the screen. A few birds are amongst the rubbish, pecking at the ground. A yellow rubbish truck appears from the left-side of the frame and dumps more waste onto the ground. Black fumes appear coming directly from the waste. The background repeatedly transitions between day and night. The truck then continues and drives off screen, and the birds fly away.
The voiceover continues: “We must start by repairing, reusing, sharing or hiring things and get out of the habit of buying new wherever possible.”
The frame transitions with a Buddle branded colour swipe. In time with the audio, four colourful circles with white text ‘Sharing’, ‘Repairing’, ‘Hiring’ and ‘Reusing’ appear on a white background and bounce up and down.
The voiceover continues: “If we must buy things, then we should check to see if they can be re-used, repaired or recycled when we’re finished with them. By doing this we’ll develop a circular economy.”
A man with a prosthetic leg appears from the left holding a red ball. He throws the ball onto the screen; it transitions into another large circle with the word ‘Recycling’ written on it. The circles then move to create a circular diagram with arrows linking the words together. The term ‘Circular economy’ appears on top of the screen in dark blue text. The circular process depicted by the colourful circles rotates on screen.
The voiceover continues: “This approach is not only less harmful to the environment, it can also benefit your organisation.”
The frame then transitions to a split screen. The left side of the frame shows an outdoor scene with a recycling bin on a path. On the right, the indoor of a sports hall appears. Inside there’s a man in a wheelchair holding a basketball, a woman holding a hockey stick and a child stood in front of a sign on the wall saying ‘Equipment donations’. A blank white circle appears separating the two sides of the frame.
The voiceover continues: “Recycling and reusing means less waste, helping your budget stretch further. Sharing or recycling kit and equipment reduces the costs of taking part, increasing the number of people who can.”
In time with the voiceover, a recycling logo appears in the central white circle, this quickly disappears and is replaced by a stack of pound coins. A woman enters the scene on the left and puts a green recycling bag into the recycling bin. A basketball, tennis racket and tennis ball then appear in the white circle as the woman on the right places the hockey stick into the equipment box and the child picks out an alternative hockey stick. The icon in the white circle is now replaced with the silhouettes of three people in time with the audio on increased participation. A man and boy enter the right frame playing football and two walkers holding a map and walking sticks enter the left frame in the background.
The voiceover continues: “Reducing the amount of waste, harmful chemicals and gases we create, improves your local area. Protecting nature and wildlife will help attract new people who share your commitment to sustainability.”
The icons in the circle are replaced by a biohazard sign with a red cross going through it. This icon then disappears and three arrows rotating clockwise around a graph showing an increase replaces it. Bees, birds and butterflies appear in the left frame. The icon changes to show a bird and green tree, followed by a checklist with three ticks. A man wearing a blue t-shirt with a green leaf on it walks into the frame.
The voiceover continues: “No matter what size your organisation is, where you are or what activities you deliver, you can make a difference.”
The frame transitions with a Buddle branded colour swipe. Three separate groups of people appear on a white background, there are a mix of adults and children, wheelchair users and amputees and some characters that are holding notepads, clipboards and phones. The words ‘You can make a difference’ appears in blue at the top of the frame.
The voiceover continues: “You can start simply by getting a small group together to discuss and agree the actions you can take. You could challenge what you need to buy new and consider alternatives like repairing, reusing or borrowing. Make sure, before you buy things, that you know where they’ll end up when you’ve finished with them. Avoid single-use plastics and plastic packaging. Prioritise buying things made from sustainable materials that are biodegradable, reusable or recyclable.”
A woman holding a clipboard from the left group and a man from the right group join a woman and child in the centre. The rest of the people disappear as this group shrink to the bottom of the screen, making space for a large thought bubble to appear above them. A blue panel appears on the right-hand side of the screen, a list in white writing appears on this panel as the audio above is spoken.
The Buddle colour transition happens within the bubble to reveal a recycling shop and a sports shop located next to each other. White text appears in the blue panel reading ‘Challenge what you buy new’. The Buddle colours swipe through the bubble again to show a tag with the words ‘Recycle me!’ in green next to recycling icon. The text ‘Know where they’ll end up when you finished’ appears in white under the previous text in the blue panel. The bubble image changes again to show a plastic water bottle with a red cross over it and the text ‘Avoid single-use plastics’ joins the list. The Buddle colour swipe happens again to reveal a medal with a bamboo icon on it and the text ‘Prioritise sustainable materials’ is added to the list.
The voiceover continues: “Reduce how often you replace your kit and equipment. Set up kit and equipment sharing or donation schemes. Make recycling easy by putting recycling bins next to general waste bins. Provide healthy, seasonal, locally-sourced food.”
The list on the right-hand side of the screen disappears. The Buddle colour swipe goes across the bubble to reveal a tennis ball, hockey stick, basketball and football as the words ‘Reduce how often you replace kit’ appear like the last list in white at the top of the blue panel. The Buddle colour transition then reveals a shelving unit filled with clothes and shoes with a ‘Donation hub’ sign and recycling logo above it. The text ‘Set up donation schemes’ appears in the right-hand side list. The colours swipe through the bubble again to reveal a waste bin and recycling bin, as the text ‘Put recycling bins next to general waste bins’ appears in the blue panel. The thought bubble then shows various fruits and vegetables, as the text ‘Provide locally-sourced food’ joins the bottom of the list.
The voiceover continues: “Compost food and green waste and make your own fertiliser. Ask suppliers about their sustainability policies and share your goals and promote local schemes!”
The list on the right-hand side of the screen disappears. The Buddle colour transition in the bubble then reveals a compost waste bin as ‘Compost food and green waste’ appears in white at the top of the blue panel. The Buddle colour transition swipes through the bubble again to reveal a piece of paper with the word ‘Policy’ on it as the text ‘Ask suppliers about their sustainability policies’ joins the list. The Buddle colours swipe through the bubble again to reveal a megaphone as the text ‘Share your goals’ and ‘Promote local schemes’ joins the list.
The blue panel and the list exits the frame and the bubble disappears. The frame zooms into the group of people again and continues to zoom into the phone held by the child which is showing the ‘Spend better, waste less’ Buddle webpage.
The voiceover continues: “For more information, visit www.buddle.co.”
The character swipes the webpage away to reveal a white screen. The mobile phone turns horizontally and expands out of the frame. The Buddle coloured border returns and the Buddle logo appears at the top of the frame followed by ‘supported by Sport England’. A green leaf blows from left to right across the frame and ‘The National Lottery’ logo appears below the Buddle logo. At the bottom www.buddle.co and www.sportengland.org are shown in black text.
The music fades, the video ends.
