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Communicating with volunteers

Think broadly about which communication channels you use to recruit volunteers. Where are you most likely to catch the attention of those you are trying to engage?

Social media 

Social media like Facebook or X (formerly Twitter) are fantastic platforms to enable you to reach a wide audience- members, parents, volunteers and the wider community. We have prepared some example posts you may want to useon the recruiting volunteers homepage.


Have a volunteering section on your website which identifies who your volunteers are, what they do and the valuable contribution they make to the club.

Use the website to post updates on available roles and provide an e-mail address or contact number for people to express their interest in volunteering. Even if you don’t have any current requirements, it’s always a good idea to encourage people to register their interest for future opportunities.

Top Tip

A short video clip featuring current volunteers, what they do and why they enjoy their role can work really well on social media and websites, helping people to get a feel for what volunteering is like at the club and what to expect when they come along.


A club newsletter can be another opportunity for you to encourage people to give their time. Whether you have a specific need, or are just looking for more people to occasionally lend a hand, take advantage of any communication opportunity you have.

Develop promotional materials 

You might want to develop posters, flyers or postcards to promote your club and let people know that there are lots of ways they can use their skills, interests and experience to support the club.

These can be distributed in a place your potential volunteers may visit (leisure centres, gyms, doctor's surgery, libraries, local schools notice boards). 

Advertise locally 

There are lots of other places in the community you can advertise opportunities to volunteer at your club, such as feature articles in the local newspapers or magazines, through the local council or even shop windows.