Follow our guidance and tips on the best ways to keep people informed and how you can communicate effectively to engage different audiences.
How to communicate
Communicating with your people
![Group of women going for a neighbourhood walk](https://sportengland-production-files.s3.eu-west-2.amazonaws.com/s3fs-public/styles/max_width_700px/public/2023-11/031218-004_420x280.jpg?VersionId=EWYHve1GyR4wS0cizpHZ8ypaGG46pXvJ&itok=F52Vxb_K)
Keep people engaged
Explore how your organisation can keep people informed, including guidance on creating a communications plan.
Effective communication
![Large group of older people at a fitness group seated in a circle](https://sportengland-production-files.s3.eu-west-2.amazonaws.com/s3fs-public/styles/max_width_700px/public/2023-11/200818-040_420x280.jpg?VersionId=sX4fYah.ymnqWXf54sXIA1g69Olu6UTQ&itok=U3pgAAbe)
Messages and methods
Find out how the best ways to communicate with different audiences help ensure people are engaged and informed.
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Explore the different channels a community sports organisation can use to reach and recruit new volunteers.
![Women playing rounders](https://sportengland-production-files.s3.eu-west-2.amazonaws.com/s3fs-public/styles/max_width_500/public/2023-11/250619-031_420x280.jpg?VersionId=P9qYnfHto6ePZ0JPqZCIK7_kAKLYSYL7&itok=bCKM4hPu)
Social media is a great way to stay connected with your people and your local community. Learn more about the different platforms available.
![Man and woman at gym fitness group](https://sportengland-production-files.s3.eu-west-2.amazonaws.com/s3fs-public/styles/max_width_500/public/2023-11/050617-018_420x280.jpg?VersionId=J6z0AeSjFXoQXksrZy7A0rdTeHSPoIPr&itok=5oma50v0)
Market research is a great source of insight for an organisation's marketing plan. Learn more about exploring existing research and doing your own.