General

The video begins with a white screen and a border in the Buddle colours. The Buddle logo appears centrally, with a ‘Supported by Sport England’ logo sitting below it. The name of the video, ‘Safeguarding children and adults’ appears in blue text in the middle of the frame. The National Lottery logo sits beneath this. The text ‘www.buddle.co’ and ‘www.sportengland.org’ appears in black text at the bottom of the frame. An upbeat backing track begins and plays throughout the video.

Vertical coloured stripes of blue, teal, orange, red and navy (the Buddle colours) swipe across the screen from left to right, to reveal a white background. Different groups of people are seen taking part in physical activity. Subtitles appear at the bottom of the screen throughout, accompanying the voiceover.

Two children are playing catch in the bottom right corner. Next to them, a man with a walking stick talks to a woman with a prosthetic leg. In the top right corner, two children play badminton and next to them two women perform yoga. A woman wearing headphones on a skateboard enters as the voiceover begins.

The voiceover says: “Everyone has the right to enjoy taking part or volunteering in physical activity in safe, supportive environments free from abuse”.

As the voiceover continues, a pregnant woman wearing a blue dress walks up to the children playing badminton.

The frame transitions with the Buddle colours swiping across the screen to reveal a white background.

The voiceover continues: “If you’re one of the thousands of dedicated people planning or delivering activities, you have an important role to play in helping to safeguard those around you.” Ten adults appear on screen, standing in two lines. A woman to the bottom right of the screen raises and lowers her arm.

The voiceover continues: “Safeguarding is ensuring that everything you do enables children and adults to have a safe experience with your organisation.” Eight children and young people appear in the frame, between each of the adults. The children and adults can be seen talking to each other. As the voiceover continues, the words ‘safe experience’ appear in the middle of the frame.

The frame condenses as a teal panel slides into the right third of the frame. The voiceover continues: “It’s everyone’s responsibility, from your policies and procedures, the way people behave and the relationships you develop with the local community.”

In time with the voiceover, the words ‘Policies and procedures’, ‘Behaviour’ and ‘Community relationships’ appear in white text alongside a corresponding icon on the teal panel.

The teal panel swipes from right to left to fill the screen. The words and icons, previously seen, disappear. A white heart shaped outline with the text ‘Safeguarding’ inside it appears. The voiceover continues: “Having safeguarding at the heart of your values and culture sends a strong signal to everyone involved in your organisation.” In time with the voiceover, the heart shape pulses.

The heart is then filled in white as the voiceover continues: “It shows them that their safety and wellbeing is a priority.” The words ‘Safety and wellbeing is a priority’ appear within the heart in different Buddle colours.

The frame changes to a white background with a teal heart on the left-hand side and a set of orange scales on the right. The scales move up and down. The word ‘Moral’ appears above the heart and the word ‘Legal’ appears above the scales.

The voiceover continues: “In addition to our moral duty, there are legal requirements to safeguard children and adults.”

The frame transitions with the Buddle colours swiping across the screen to reveal a white background with a boy with a prosthetic leg standing next to a woman. They both are smiling. The voiceover continues: “We know people feel safe when they feel like they belong to a group or team, look out for each other, are having fun, feel listened to, included and valued, aren’t judged or made to feel embarrassed, can be themselves and know who to talk to if they have concerns.”

In time with the voiceover, the following text appears under corresponding icons: ‘Feel like they belong’ with an icon of four connected purple hands, ‘Look out for each other’ with a teal hand underneath a red heart, ‘Know what is and isn’t okay’ with a blue tick and a red cross, ‘Listened to, included and valued’ with a purple ear, ‘Have fun’ with two figures in teal and purple, ‘Aren’t judged or embarrassed’ with a teal gavel, ‘Be themselves’ with a teal fingerprint, and ‘Know who to talk to’ with two speech bubbles, one blue and one orange.

The frame reverts to show the child and adult again. The voiceover continues: “You can help foster safe, positive experiences for everyone by following the shared principles of safeguarding.” The child and adult are separated by the text ‘Shared principles’ which appears in teal and red text. They then disappear from the frame while the ‘Shared principles’ text shrinks and moves to the right-hand side of the frame. The words ‘Everyone has the right to enjoy sport and physical activity free from all forms of abuse and exploitation’ appears below it.

The voiceover continues: “Everyone has the right to enjoy sport and physical activity free from all forms of abuse and exploitation.” In time with the voiceover, a dark blue circle with nine icons showing different sports surrounding it appears on the left of the frame. A dark blue line strikes through the circle, and the words ‘Abuse’ and ‘Exploitation’ appear within in it, in red.

The blue circle and icons leave the frame, and the text below ‘principles’ disappears as a spinning wheel of heads and raised arms in Buddle colours appear. The voiceover continues: “Everyone has equal rights to be protected from abuse.” Text appears beneath the ‘Shared principles’ wording, which reads ‘Everyone has equal rights to be protected from abuse.’

The icons and text disappear, except for the text ‘Shared principles’ which remains in the frame as the voiceover continues: “Everyone should be encouraged to reach their full potential in an environment they can thrive in and any inequalities should be challenged.” Black text appears under the ‘Shared principles’ text, which reads ‘Everyone should be encouraged to reach their full potential in an environment they can thrive in and any inequalities should be challenged’. Blue hands swipe in from the top and bottom of the left-hand side of the frame to show two head and shoulders icons with a red heart between them.

The icon slides out of shot and the text disappears except for ‘Shared principles’ which remains in the frame as the voiceover continues: “Everyone has a responsibility to safeguard all children and adults”. Black text appears under the ‘Shared principles’ text, which reads ‘Everyone has a responsibility to safeguard all children and adults’. Four hands in Buddle colours come together to meet on the left-hand side of the frame.

The icon with four hands swipes out of shot and the text disappears except for the text stating ‘Shared principles’ which remains in the frame as the voiceover continues: “Safeguarding isn’t just about reacting when something goes wrong. It’s about preventing abuse before it happens.” Black text appears under the ‘Shared principles’ text, which reads ‘Safeguarding isn’t just about reacting when something goes wrong. It’s about preventing abuse before it happens.’ A blue icon of a hand in a stop motion signal appears on the left-hand side of frame.

The frame transitions with the Buddle colours swiping across the screen to reveal a white background with a book with a purple spine in the middle of the frame. It’s titled ‘Policies and procedures’. The voiceover continues: “Safeguarding policies and procedures are essential”.

The book opens to show a two-page spread and the voiceover continues: “Your policy sets out what your commitments are and why they’re important to keep people safe.” The text ‘Policies’ appears on the left-hand page and a purple handshake icon with the text ‘Commitments’ below it appears on the right of the page, above a red triangle icon with an exclamation mark with the text ‘Importance’. The voiceover continues saying: “Your procedures outline what actions you will take to achieve this”.

The page turns, revealing blue text saying ‘Procedures’ on the left-hand page. In time with the audio, a blue clipboard icon with the text ‘Actions’ and an orange medal icon with the text ‘Achieve’ appear on the right-hand page.

The page turns over and the voiceover continues “Clear policies and procedures encourage transparency, consistency and fairness to help everyone play their part in maintaining a safe culture and environment for everyone.”

A purple magnifying glass with a tick and the text ‘Transparency’ appears at the top of the left page. A blue circle with four tick marks and the text ‘Consistency’ appears on the bottom on the left page. Orange scales with the text ‘Fairness’ appear on the right page, and icons of three teal people with two hands underneath them appears below, with the text ‘Safe culture’. The book closes, revealing the cover again, with the text ‘Policies and procedures’.

The voiceover continues: “Having a designated person, like a Welfare Officer, will help your organisation monitor and support your safeguarding processes in action.“ In time with the voiceover, a yellow hand slides into the frame from the right and takes the book. The frame zooms out to show a woman holding the book. Purple text reading ‘Welfare Officer’ appears in the top left corner of the frame.

The frame transitions with the Buddle colours swiping across the screen to reveal a white background. A boy with a prosthetic leg and a woman who is holding a piece of paper appear on screen.

The voiceover continues: “Safeguarding looks different for children and adults. The Children Acts from 1989 and 2004 guide how children, under 18, need to be safeguarded.” The boy and woman move to the bottom right corner of the frame as the text ‘Safeguarding children’ appears in purple in the top left corner of the frame. Underneath this text, two black document icons appear with the words ‘The Children Act 1989’ and ‘The Children Act 2004’.

The voiceover continues: “It’s an adult’s responsibility to make sure children are safe.” The icons disappear and the woman raises her arm.

The voiceover continues: “There are four types of child abuse in England. Physical, sexual, emotional and neglect.” Teal coloured text reading ‘Four types of abuse in England. Physical, sexual, emotional and neglect’ appear at the top right of the frame above the boy and woman. The woman raises the piece of paper, and four purple lines are added to it. The teal text then moves to the top left, below ‘Safeguarding children’.

The voiceover continues: “There must be enough volunteers, adults or trained individuals to supervise children safely.” Teal coloured text reading ‘There must be enough volunteers, adults or trained individuals to supervise children safely’ appears in the top right of the frame. Another woman holding a piece of paper appears on the right. A girl appears on the left, next to the boy. The girl raises her arm. The teal text then moves to the bottom of the list at the top left.

The voiceover continues: “There’s a list of people on the Disclosure and Barring Service that aren’t allowed to work with children.” Teal coloured text reading ‘There’s a list of people on the Disclosure and Barring Service that aren’t allowed to work with children’ appears in the top right of the frame. The woman standing on the right raises a piece of paper. The text ‘DBS’ in purple with a red cross beneath it appears on the paper. The woman lowers her arm again. The teal text moves to the bottom of the list at the top left.

The voiceover continues: “Children should be involved where possible about decisions, but adults can report a concern without their consent.” Teal text reading ‘Children should be involved where possible about decisions, but adults can report a concern without their consent’ appears in the top right of the frame. Blue speech bubbles appear above the two children who are seen speaking. The teal text moves to the bottom of the list on the left-hand side.

The voiceover continues: “When a concern is raised, statutory services will coordinate a response.” Teal text appears in the top right corner of the frame reading ‘When a concern is raised, statutory services will coordinate a response’. A police officer appears in between the two women. The police officer, children and woman on the right disappear, leaving one woman in the frame. The text moves to the bottom of the list on the left-hand side.

The voiceover continues: “Consent is needed for activities from a parent or carer”. Teal text reading ‘Consent is needed for activities from a parent or carer.’ appears in the top right corner of the frame. A man holding a pen appears and walks towards the woman. The woman hands the piece of paper to the man, who signs the paper.  The teal text then moves, appearing at the bottom of the list on the left-hand side.

The Buddle colours swipe across the screen to reveal a group of four adults, on the left-hand side of the frame. Two of the adults are holding pieces of paper. On the right-hand side of the frame, the text ‘Safeguarding adults’ appears in red. A black document icon with four lines and the text ‘The Care Act 2014’ can be seen below.

The voiceover continues: “The Care Act 2014 England, governs the approach to safeguarding adults aged 18 and over. There are 10 categories of abuse for adults. Sexual, physical, emotional, neglect, organisational, modern slavery, domestic abuse, financial, self-neglect and discrimination.”

The text ‘There are 10 categories of abuse for adults. Sexual, physical, emotional, neglect, organisational, modern slavery, domestic abuse, financial, self-neglect and discrimination’ appears in navy above the four adults. One of the adults holds out a piece of paper and ten purple lines appear horizontally on the page. The adult lowers their hand, and the text disappears to move to the right-hand side of the frame, below the ‘Safeguarding adults’ text, as the document icon disappears.

The voiceover continues: “The procedures for reporting abuse and handling cases are different for adults.”

Navy text appears above the heads of the four adults, on the right of the frame. This reads ‘The procedures for reporting abuse and handling cases are different for adults’. Five red dots appear above the text in a horizontal line. A purple line connects the dots, before disappearing. The text moves across the frame to join the list on the right-hand side of the frame.

The voiceover continues: “If there’s a need to refer to external support or agencies you should involve the adult wherever possible”. This is accompanied by text which appears in navy above the adults’ heads, saying ‘If there’s a need to refer to external support or agencies, consent should be obtained from the adult wherever possible’. One of the adults signs the piece of paper she is holding. The text moves across the frame to join the list on the right-hand side.

The voiceover continues: “Adults have the right to make their own decisions therefore, safeguarding is carried out in partnership with the adult to meet their needs”. This is accompanied by the text ‘Adults have the rights to make their own decisions therefore, safeguarding is carried out in partnership with the adult to meet their needs’ which appears in navy above the adults’ heads. A blue speech bubble appears above one of the adults, who raises his hand and can be seen speaking. The blue speech bubble disappears. The text moves across the frame to join the list on the right-hand side.

The voiceover continues: “Remember “nothing about me, without me”. In time with the voiceover, a blue speech bubble appears above the adults’ heads containing the text ‘Remember “nothing about me, without me”.’. The adults and the speech bubble on the left-hand side disappear. The text moves across the frame to join the list on the right-hand side.

The voiceover continues: “It’s important to understand these differences and reflect them in your policies and procedures”. The text from the previous ‘Safeguarding children’ list appears on the left-hand side of the frame, to join the list related to ‘Safeguarding adults’ on the right of the frame. The boy and the woman seen previously reappear facing their relevant lists in the centre of the frame.

The Buddle colours swipe across the screen revealing a white screen with a red circle with white text saying ‘Emergency’ on the right-hand side and a circle with a purple outline. The Buddle colours swipe through the purple circle to reveal a woman holding a phone looking concerned. A teal circle with white text ‘Contact the appropriate emergency services’ appears between the purple and red circles. The woman then raises her phone and talks to it. The red circle and text from the blue circle disappear.

The voiceover continues: “In the event of an emergency, where someone is in immediate danger, contact the appropriate emergency services.”

The Buddle colours swipe through the purple circle again to reveal a child looking unhappy. He’s next to a lady with a prosthetic leg, they face right. The voiceover continues: “When dealing with a safeguarding concern, remember not to ignore or dismiss the concern”.

Purple text reading ‘Do not’ appears in the top right corner of the frame with a purple circle with a red cross. A blue speech bubble appears over the child and white text appears in the teal circle, reading ‘Ignore or dismiss the concern’. The text disappears from the circle.

The Buddle colours swipe through the purple circle again to reveal a woman crying. A blue thought bubble appears above her head, with an arrow showing different directions in it. The voiceover continues: “Panic or make assumptions.”

Text reading ‘Panic or make assumptions‘ appears in the teal circle before disappearing.

The Buddle colours swipe through the purple circle once more, to reveal a woman with her arm raised stands next to a child who looks unhappy. A blue speech bubble appears above the woman’s head. The voiceover continues: “Make promises you can’t keep”. Text reading ‘Make promises you can’t keep’ appears in the teal circle before disappearing.

The Buddle colours swipe through the purple circle again. It reveals two men, one of them is confronting the other. The voiceover continues: “Confront the person being accused”. Text reading ‘Confront the person being accused’ appears in the teal circle before disappearing.

The Buddle colours swipe through the purple circle once more, revealing a woman looking unhappy in front of four greyscale people in the background. The voiceover continues: “Take sole responsibility”. Text appears on the screen to read ‘Take sole responsibility’ appears in the teal circle before disappearing.

The Buddle colours swipe through the purple circle once more, revealing a man in a wheelchair facing three people. A blue speech bubble with black dots appears above the man’s head. The voiceover continues: “Tell everyone”. Text reading ‘Tell everyone’ appears in the teal circle before disappearing.

The Buddle colours swipe across the frame to reveal a white screen. A teal line appears and moves anticlockwise to make a circle on the left side of the frame. A purple line moves anticlockwise to make a bigger circle on the right side. The voiceover continues: “You don’t need to be an expert to look out for others. If you’re concerned about someone, or someone discloses something to you, take it seriously”.

Navy text reading ‘If you’re concerned about someone or someone discloses something to you:’ appears in the frame above the teal circle. ‘Take it seriously’ appears in purple at the top of the teal circle and a woman and child appear in the purple circle. A blue speech bubble appears above the child’s head.

The Buddle colours swipe through the purple circle to reveal a child sitting down crying, with an adult kneeling next to them. The voiceover continues: “Stay calm and be sensitive.” Text reading ‘Stay calm and be sensitive’ appears in the teal circle below the previous text.

The Buddle colours swipe through the purple circle once more, to reveal a girl who looks unhappy facing an adult. A speech bubble appears above the child’s head and the text. The voiceover continues: “Listen to them”. Text reading ‘Listen to them’ joins the list in the teal circle.

The Buddle colours swipe through the purple circle once more. They reveal a man wearing a red Welfare Officer t-shirt standing next to the woman and boy with a prosthetic leg. A teal list icon appears behind them. The voiceover continues: “Follow your policy and procedures and speak to your Welfare Officer or safeguarding lead”. Text reading ‘Follow your policy and procedures’ joins the list in the teal circle.

The Buddle colours swipe through the purple circle once more, to reveal a woman holding a piece of paper. The voiceover continues: “Act swiftly and write everything down”. Text reading ‘Act swiftly and write everything down’ joins the list in the teal circle.

The Buddle colours swipe across the frame. The screen reverts to the scene seen at the beginning of the animation showing groups of people taking part in different physical activities. The voiceover continues: “Creating a safe culture requires a genuine and ongoing commitment. Safeguarding isn’t a one time action, it’s about having regular conversations, asking people if they’re okay and then asking again to be sure, being aware of those around you, being proactive in creating safe environments and acting appropriately if required.”

The text ‘Regular conversations’ appears in purple in the top left corner of the frame, ‘Checking twice’ appears at the top in navy, ‘Creating safe environments’ appears in the top right corner in orange, ‘Being aware’ appears right of centre in red, and ‘Acting appropriately’ appears in orange in the bottom left corner of the frame.

The Buddle colours swipe across the screen from left to right, to reveal a white background with a coloured border. The Buddle logo appears centrally on the white screen. Supported by Sport England, the Sport England, National Lottery and Ann Craft Trust logos appear below.

The voiceover continues: “For more information, visit www.buddle.co, or for specialist advice and more tools to support children, visit thecpsu.org.uk, and for adults, www.anncrafttust.org“.

At the bottom of the frame, the text ‘www.buddle.co’, ‘www.sportengland.org‘, ‘thecpsu.org.uk’ and ‘www.anncrafttrust.org’ appear.

The music stops. The video ends.