It should be simple, really, shouldn't it? No two groups are alike.
What works to engage or communicate with one group of people won't work with another, so we have to take account of those differences and adjust accordingly.
In this section we give you hints, tips, guidance and research on how to work with different groups. But remember, there are sub-groups within groups, so you always have to be aware.
The best way to work out what might work for a person or a group of people? Well that's simple - talk to them!